For more details on the courses, please refer to the Course Catalog
| Code | Course Title | Credit | Learning Time | Division | Degree | Grade | Note | Language | Availability |
|---|---|---|---|---|---|---|---|---|---|
| MCJ2124 | Understanding Computational Media | 3 | 6 | Major | Bachelor | 2-4 | English | Yes | |
| Computational media includes diverse types of media generated by computing technology (e.g., artificial intelligence [AI]-based deepfakes, deepvoices, and augmented/virtual reality-based media). Particularly, multimedia content has been largely produced based on a computational approach. In addition, AI-based algorithms play a role in presenting multimedia content to audiences selectively, which has caused negative/positive consequences for society. Based on a media and communication perspective, this course aims to help students comprehensively understand how computational media content is produced, how computational methods serve a role in multimedia production, and how audiences consume such media. The specific purposes of this course are: first, students will be able to understand the persuasive effects of computational media content based on traditional media theories; second, students will analyze from a critical standpoint how consumers process and understand computational media content and under which circumstances that such messages would produce effective persuasion outcomes to audiences; third, students will analyze emerging multimedia formats generated by computational methods (e.g., deepfakes, deepvoices) and seek out ways to use such media for public interest purposes. | |||||||||
| MCJ2125 | Principles of Digital Public Relations | 3 | 6 | Major | Bachelor | 2-4 | Korean | Yes | |
| Public relations refers to all the communication activities aiming to build and manage mutually beneficial relationship between an organization and its stakeholders. Especially public relations through digital media and online presence becomes a must for organizations’ management function. The principles of digital public relations deals with its social function and history, PR communication theories, and digital marketing communication strategies and tactics, etc. | |||||||||
| MCJ2126 | Media and Community | 3 | 6 | Major | Bachelor | Korean | Yes | ||
| This course reviews theoretical and empirical research on media, community and their interaction. This course discusses various approaches to conceptualize community such as local community, identity community and fandom community. Furthermore, this course examines various forms of relationshpis between media and community. How community members interact each other using their own community media, how media represent a specific community, how a community is formed under a specific situation, and how communities interact with other communities are the examples of questions this course examines. | |||||||||
| MCJ2127 | Understanding of AI-based multimedia | 3 | 6 | Major | Bachelor | 2-4 | - | No | |
| It has been a long-standing argument that multimedia, based on a combination of visual, voice, and text, elicits a persuasive effect. Such impact of multimedia has become influential on the heels of the development of media technology such as artificial intelligence (AI). In addition, AI-based algorithms play a role in presenting multimedia content to audiences selectively, which has caused negative/positive consequences for society. Based on a media and communication perspective, this course aims to help students comprehensively understand how multimedia is generated, how AI serves a role in multimedia production, and how audiences consume such media. The specific purposes of this course are: first, students will be able to understand the persuasive effects of multimedia content based on traditional media theories; second, students will analyze from a critical standpoint how consumers process and understand communication with AI and under which circumstances that AI-based messages would produce effective persuasion outcomes to audiences; third, students will analyze emerging multimedia formats generated by AI (e.g., deepfakes, deepvoices) and seek out ways to use such media for public interest purposes. | |||||||||
| MCJ3014 | IMC Advertisement | 3 | 6 | Major | Bachelor | 3-4 | Korean | Yes | |
| This course deals with theories of advertising, techniques of advertising, agencies of advertising and thoughts of advertising. It mainly focuses roles, functions and effects of advertising on the society. It also covers the relations between mass media and advertising. That is, there are a lot of types or styles of advertising affected by different types of mass media. | |||||||||
| MCJ3031 | Understanding of Reputation | 3 | 6 | Major | Bachelor | 3-4 | Korean | Yes | |
| This course deals with reputation, discusses in detail the concept and nature. The aim of this course is to provide students with conceptual insights about the factor and management process which is essential to construct ideal reputation through internal and external cases. | |||||||||
| MCJ3032 | Communication Theory | 3 | 6 | Major | Bachelor | 3-4 | - | No | |
| A look at different communication theories to understand the various types of human communications. The objective of this study is to scientifically explain, predict, and effectively use the various forms of communication situations around us in hope of contributing to the development of human society. The theories researched include the studies about an impact of mass communication such as the 'uses and gratification theory.' the 'agenda-setting theory', and the 'cultivation theory'. | |||||||||
| MCJ3040 | Brand Marketing Communication | 3 | 6 | Major | Bachelor | 3-4 | - | No | |
| Branding is a differentiated intangible asset to improve the corporate value. It is also a tool for identification between corporate, brand and consumer. It is essential for a company to manage brand for surviving this competitive global environment. Therefore, in this lecture, we'll introduce you the concept and theory of brand in terms of marketing communication. Especially, we'll study the concept of brand association, brand image, brand equity and brand loyalty. Then we'll also review the case study of each concept. | |||||||||
| MCJ3056 | Theories of Strategic Communication | 3 | 6 | Major | Bachelor | 3-4 | Korean | Yes | |
| This course provides an introduction to strategic communication theories for students interested in persuasion, public relations, political campaigns. It is designed to provide students with grounding in the basic concepts that strategic communication scholars explore in their studies and practitioners use to do their jobs. This course blends theoretical and practical concerns and concepts that impinge upon strategic communication processes. | |||||||||
| MCJ3057 | Introduction to Media Psychology | 3 | 6 | Major | Bachelor | 3-4 | English | Yes | |
| This course introduces a variety of psychological theories regarding media use and responses to media. Specifically, this course discusses how different characterisitcs of TV, Internet, and smart phones influnence the effect of media and effective media use from the psychological perspectives. This course is designed to help students in undertanding media and media users. Students will observe and analyze media-use behaviors of others and their own. | |||||||||
| MCJ3058 | Journalism and Politics | 3 | 6 | Major | Bachelor | 3-4 | Korean | Yes | |
| "This course aims to teach major theories and scholarly arguments surrounding journalism and politics, especially focusing on why politics emerges to be important in studying journalism and how the two domains are related to each other to influence the state and the general public. Sub-themes of this course include theories of war coverage, election coverage, online journalism and political participation, and so forth. Course materials and textbooks are all written in English and students are expected to read and write and present their projects in English." | |||||||||
| MCJ3059 | Journalism Theory | 3 | 6 | Major | Bachelor | 3-4 | - | No | |
| "This course aims to explore how journalism has been developed from an international scope and what arguments and theories have been established in the journalism history in liberal-democratic regimes. The theories relevant to studying journalism include the news media effects, objective journalism, alternative journalism (public journalism, adversarial journalism, precision journalism, etc.), news media and public opinion, and finally speculating the future of journalism. Course materials and textbooks are written in English and students are expected to read and write and present their projects in English." | |||||||||
| MCJ3062 | News Analysis | 3 | 6 | Major | Bachelor | 3-4 | Korean | Yes | |
| This class is designed to provide a general overview of the various news stories. Through reading newspapers, lectures and class assignments, students will learn types of news in politics, business, technology, culture and so on. | |||||||||
| MCJ3064 | Understanding Cultural Contents Marketing | 3 | 6 | Major | Bachelor | 3-4 | - | No | |
| This class learns the effective methods to use marketing techniques for developing cultural contents industries. After learning basic concepts, principles, and theories of marketing, the students are supposed to apply the knowledge into specific contents areas such as movies, TV programs, musicals, books, music, sports, exhibition, and tourism. | |||||||||
| MCJ3065 | Media and Public Opinion | 3 | 6 | Major | Bachelor | 3-4 | Korean | Yes | |
| This course reviews theoretical and empirical research on media, public opinion and their interaction. This course offers an overarching framework to understand public opinion and its relationships with media and political realm. This course discusses various approaches to conceptualize and measure public opinion, importance of public opinion in a democratic society, and media influence in forming and changing the public opinion. Further, political implications of media, public opinion and their interaction are discussed. With this course, students will improve their ability to analyze and comprehend the public opinion, media and their interaction, which will help them critically evaluate the role of public opinion and media in a democracy. | |||||||||