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Course&Curriculum

For more details on the courses, please refer to the Course Catalog

교육과정
Code Course Title Credit Learning Time Division Degree Grade Note Language Availability
MCJ3065 Media and Public Opinion 3 6 Major Bachelor 3-4 Korean Yes
This course reviews theoretical and empirical research on media, public opinion and their interaction. This course offers an overarching framework to understand public opinion and its relationships with media and political realm. This course discusses various approaches to conceptualize and measure public opinion, importance of public opinion in a democratic society, and media influence in forming and changing the public opinion. Further, political implications of media, public opinion and their interaction are discussed. With this course, students will improve their ability to analyze and comprehend the public opinion, media and their interaction, which will help them critically evaluate the role of public opinion and media in a democracy.
MCJ3068 Introduction to Media Industry and Data Science 3 6 Major Bachelor 3-4 Korean Yes
This course introduces various types of data science techniques that can be used in the media industry. This course explains statistical algorithms in social sciences and economics by using data science approach. This course also explains the process of collecting data, interpreting the results, and presenting them in a visual way, using the approach of data science. Students learn to use the R language and additionally learn how to use SPSS or Stata.
MCJ3069 Brand Capstone Design 3 6 Major Bachelor 3-4 Korean Yes
In this course, students will cultivate abilities to apply the methods and tools using youtube of brand marketing communication to the actual business field through learning how to build the brand awareness, brand personality related to the branding. Building on these coursework, you will gain abilities to create brand-new innovative values of commodities through integrating theory and practice, which is essential for brand marketing, and acquire problem-solving capabilities developed by the PBL (problem based learning) program together with the ability to proceed Team Project.
MCJ3070 AI & Media 3 6 Major Bachelor 3-4 English Yes
This course discusses the effects and phenomena of AI on media, communication, and content. This course applies new types of communication and content created by AI to communication, and discusses the use of AI technology in the field of contents in media and communication. This course introduces the intelligent information society created by artificial intelligence and its theoretical understanding and practice. Based on this, the purpose is to understand the characteristics of the content created by AI applied to the media, and to understand new phenomena and theories through the new application of the curriculum.
MCJ3071 Principles of Human Communication 3 6 Major Bachelor 3-4 Korean Yes
This course is designed to improve your skills as a communicator and to enhance your understanding of the human communication process. Through this course, students will be learned about the significance and complexities of communication in general at it takes place within interpersonal, small group, and public contexts.
MCJ3103 AI and Communication Issues 3 6 Major Bachelor 1-4 Korean Yes
The purpose of this course is to delve deeply into the social scientific literature, theories, and perspectives of various communication and social issues that we will face due to AI technology. In examining the relationship between AI, communication, and various social issues, students will study a wide variety of interdisciplinary research, including communication, business, psychology, sociology, and politics. AI technology can bring a completely different socio-cultural impact on society depending on the values ​​and thoughts of the person who designs its abilities and motivations, so this course will help students understand AI from human-centered perspectives and engage in related professional fields.
MCJ3105 Media Internship 1 3 6 Major Bachelor 2-4 - No
This course is intended to provide students with opportunities to apply academic knowledge on media and communication to the real-world settings by allowing them to earn credits for working at media industries for a specified period of time during the academic semester.
MCJ3106 Media Internship 2 9 18 Major Bachelor 2-4 - No
This course is intended to provide students with opportunities to apply academic knowledge on media and communication to the real-world settings by allowing them to earn credits for working at media industries for a specified period of time during the academic semester.
MCJ3107 Media Startup Field Practice 3 6 Major Bachelor 2-4 - No
This course is about start-up activities. When you participate in start-ups related to media and communication area, you can earn credits as long as it helps you achieve learning goals. You should participate in start-ups and be approved by the school. Be sure to check requirements and procedures before taking this course.
MCJ3109 Social Venture & Media 3 6 Major Bachelor 3-4 Korean Yes
This course is designed to help students who majored in media communication understand the meaning and importance of social enterprise (social venture) in the 4th industrial revolution and digital transformation era. Through actual video making practice students will learn how to use Digital media such as YouTube to spread the value that social ventures pursue. Through this, the media production ability of students majoring in media communication can be improved. This will be helpful to students advance into society by growing talented people who can benefit society.
MCJ3126 Public Relations Capstone Design 3 6 Major Bachelor 3-4 - No
Public Relations deals with a problem-solving practice that wisely solves various social problems through communication to contribute to the global sustainable development. This course aims to foster on-site problem-solving PR experts through capstone design by encouraging students to produce solutions regarding various global issues such as social conflicts, multiculturalism, human rights violation, environmental and energy issues, and health and safety issues.
MCJ3127 Digital Advertising Strategy 3 6 Major Bachelor English Yes
This course presents a clear overview of the digital advertising strategies for business and offers opportunities for acquiring analytical skills of performing integrated strategic communication functions in digital environments. Topics covered include pay-per-click advertising, search engine optimization, email marketing, social media management, big data, artificial intelligence, Google Analytics, and mobile marketing. Through lecture, class assignments, and team project, students will be able to implement an integrated digital advertising campaign. Attention will also be given to working knowledge of the digital analytics tools for creating, managing, executing, and evaluating digital advertising strategies.
MCJ3128 Advertising Communication Management 3 6 Major Bachelor - No
This course will introduce students to the managerial and decision-making processes of advertising and communication functions. The process includes understanding consumer behavior, determining advertising opportunities, conducting a competitive analysis, integrating with other elements of the promotion mix, setting communication objectives, designing effective advertising messages, formulating appropriate media schedules, and measuring the success of advertising campaigns. In this course, students will discuss the conceptual underpinnings of the steps of strategic planning and apply these steps in various advertising campaign contexts using real-world case studies.
MCJ3129 Immersive and Interactive Media 3 6 Major Bachelor 3-4 - No
Immersive media technologies are drastically changing how we understand and engage in media messages by raising the importance of interactive media, which centers on a user’s perspective. In this course, we will first learn how interactive media operate by linking them with traditional media theories. They will expand their understanding of immersive media (focused on augmented reality, virtual reality, and metaverse). Next, students are expected to analyze actual case examples of immersive media-based interfaces and relevant ethical issues. More specifically, we will learn boundaries in which immersive media messages designed by multimedia elements (e.g., visual, audio, and text) would elicit persuasive effects and how users cognitively and emotionally respond to such messages. In the later part of this course, we will conduct a team-based content planning project by utilizing immersive media interfaces.
MCJ3130 Local Branding Communication 3 6 Major Bachelor 2-4 Korean Yes
This course focuses on the concept and importance of local branding as a means of enhancing the competitiveness of small and medium-sized cities in Korea. The primary objective of this course is to equip students with the knowledge and abilities essential to develop and implement effective communication strategies that revitalize local communities. Through a comprehensive analysis of successful local branding practices both domestically and internationally, students will identify critical success factors and learn from failures. Additionally, they will investigate the challenges faced by local communities and propose sustainable solutions through creative advertising, public relations, and marketing campaigns that emphasize the unique qualities of each location. Students will be strongly encouraged to investigate local communities, conduct field research, and collaborate with relevant stakeholders to obtain valuable insights and ensure the practical implementation of their projects.cal implementation of their projects.