For more details on the courses, please refer to the Course Catalog
| Code | Course Title | Credit | Learning Time | Division | Degree | Grade | Note | Language | Availability |
|---|---|---|---|---|---|---|---|---|---|
| MCJ3132 | Advertising and Consumer Psychology | 3 | 6 | Major | Bachelor | 3-4 | English | Yes | |
| This course focuses on the intricate intersection of advertising strategies and the psychological processes that drive consumer behavior. Students will delve into the dynamic relationship between advertising and consumers, examining the psychological principles that influence consumer decision-making and aid to determine effective advertising strategies. Through a combination of lectures, interactive class discussions, and case studies, students will not only gain a theoretical foundation, but also develop critical thinking and practical skills essential for success in the ever-evolving landscape of the fields of advertising and consumer psychology. | |||||||||
| MCJ3133 | Journalism Media Society | 3 | 6 | Major | Bachelor | 3-4 | English | Yes | |
| Through class discussion, films, brief written papers, and a longer written case study, we will explore social responsibility of the media and ethical issues in journalism in some depth. We also will explore classic ethical theory from a philosophical and applied perspectives. | |||||||||
| MCJ4101 | Media Impact Capstone Project | 3 | 6 | Major | Bachelor/Master | Media and Communication | - | No | |
| The purpose of this course is to encourage students to explore social science studies related to media technology/content impacts and experience research under a guidance of a professor. Undergraduate students should aim for graduation thesis, research contests, media technology/content-related planning, start-up contests, etc. Graduate students can take this course to write an academic paper for a conference presentation or a journal publication. In this hands-on course, students will have the opportunity to interact closely with a mentor and will gain experience in conceptualizing research questions, designing research methods, and collecting and analyzing data. | |||||||||
| MCJ4102 | Theories of Interpersonal Communication | 3 | 6 | Major | Bachelor/Master | Media and Communication | English | Yes | |
| This course reviews the theories mainly used in interpersonal communication research. The course is structured to expand your knowledge of important theories of interpersonal communication and familiarize you with interpersonal communication research based on those theories. As such, this course focuses on the connections between theory and research throughout the course. The course is organized so that a general overview of each theory will first be presented in lecture form, followed by student-led discussions of research articles related to each theory. | |||||||||
| MCJ4111 | Media Data Visualization | 3 | 6 | Major | Bachelor/Master | Media and Communication | Korean | Yes | |
| Data visualization is one of the essential skills in today's data-driven world. This course deals with how to design and create data visualization based on media data. In this course, students will learn the principles and techniques of data visualization and work on a project to produce media data into visualization content using data visualization tools. | |||||||||
| MCJ4115 | Communication Text Mining | 3 | 6 | Major | Bachelor/Master | Media and Communication | - | No | |
| This course deals with text mining methods that analyze text data using computer programming and statistical methods. In this course, students will learn how to discover important patterns in text data using various analysis methods and interpret the meaning and importance of these patterns from the perspective of communication studies. | |||||||||
| MCJ4124 | Social Media and Human Behavior | 3 | 6 | Major | Bachelor/Master | Media and Communication | Korean | Yes | |
| This is an advanced course for Introduction to Media Psychology course. Unlike mass media, source media users share and exchange content that they produce. In this course, students will learn about psycholgoical mechanisms for social media users’ responses to content in social media. Students will learn relevant psychological theories such as Festiger’s social comparison theory and Lockwood and Kunda’s theory of inspiration. Students will write a research paper about an interesting phenamenon in SNS based on their observation and relevant theories. | |||||||||
| MCJ4127 | Digital Health Communication Campaign | 3 | 6 | Major | Bachelor/Master | Media and Communication | - | No | |
| This course deals with all the process of digital health communication campaign, which aims to change publics’ perception, attitude, and behavior regarding various social, health, and risk issues. This course covers persuasion theories and its practical implementation online. Especially students are encourage to make the most of AI application, AI communication devices, and digital media, etc. in order to provide best solutions for digital health communication campaign. | |||||||||
| MCJ4128 | Digital Communication Campaign | 3 | 6 | Major | Bachelor/Master | Media and Communication | - | No | |
| Due to the Fourth Industrial Revolution, the digital media environment is rapidly changing. The development of various communication technologies such as AI, AR/VR, Metaverse, Chatbot, Hologram, and App is changing public communication campaign strategies and tactics, which brings a huge social change into a better society. This class studies the theories and practices of the digital communication technology embedded public communication strategies and tactics. This class aims to develop students’ abilities to actively utilize communication technology and integrate it into persuasive communication strategies and tactics, thereby becoming a creative social changer. | |||||||||
| MCJ4129 | The Impact of AI on Communication | 3 | 6 | Major | Bachelor/Master | Media and Communication | Korean | Yes | |
| The purpose of this course is to understand social science and multidisciplinary studies related to various impacts artificial intelligence has in our communication process. By studying communication theories and real-world cases, students will learn how AI technologies bring changes to society and have psychological effects on human/media communication. This course is intended to help students gain social scientific insights, analytic perspectives, and innovative planning abilities needed in rapidly changing media technology environments. Students will have hands-on experiences with scientific research related to the impact of AI under the guidance of a professor. | |||||||||
| USS2001 | Research Methods in Social Sciences | 3 | 6 | Major | Bachelor | 1-4 | Social Sciences | English,Korean | Yes |
| Survey methods and techniques of empirical research in sociology will be introduced. Topics include the nature of scientific knowledge, principles and techniques of measurement, sample survey, experimental designs, and other research procedures and techniques. | |||||||||
| USS2002 | Principles of Statistical Analysis | 3 | 6 | Major | Bachelor | 1-4 | Social Sciences | Korean,English,Korean | Yes |
| Statistical methods are extensively used by social scientists in their research. This course is designed to provide students majoring in social sciences with basic concepts and principles of social statistics and with skills to analyze quantitative data. | |||||||||
| USS2003 | SOCIAL SCIENCE AND ARTIFICIAL INTELLIGENCE | 3 | 6 | Major | Bachelor | Social Sciences | Korean,Korean | Yes | |
| Artificial intelligence technology is expected to be a means of efficiently solving various problems in the field of social sciences through the analysis and learning of data. In order to effectively utilize the AI technology, it is necessary to understand the concept of state space, the concept of search (Search) algorithms, and to learn the basic theory of expression and reasoning of knowledge based on logic. In addition, through practicing various examples based on theories such as probabilistic reasoning, neural networks, deep learning, genetic algorithms, etc., which have recently been spotlighted, you will be able to acquire the basic ability to solve problems in the field of social sciences using artificial intelligence technology furtheron. | |||||||||
| USS3004 | Social Problems and Public Policy | 3 | 6 | Major | Bachelor | Social Sciences | Korean | Yes | |
| Social phenomena and events which we encounter everyday are closely related with social science concepts and theories from public administration, public policy and other disciplines. Theories, frameworks, models and concepts from public administration and other social science disciplines provide lens and perspectives in understanding, explaining social problems and developing solutions for them. The students should embody and apply new perspectives and insight in understanding and in suggesting solutions for public problems occurring in the contemporary. For this goal, this class focuses on providing cases of social problems, government's policymaking, public services, and analyzing the causes and processes of, and designing solutions for the cases. We will ponder over 1) what are public problems or issues 2) why these problems should be dealt by governments or public governance, not by market or private sector 3) what policies or tools should be applied in solving problems . Drawing on case analyses of applying theories and concepts on public issues, this class aims to help students to understand the social phenomena in depth, and to develop public policies for addressing them. | |||||||||
| USS3005 | Social Sciences Individual Research 1 | 2 | 4 | Major | Bachelor | Social Sciences | Korean | Yes | |
| This is an independent study course for students who have finished an excellent accomplishment of the course requirements and designed for giving credits which make an excellent record to the students for their research works. | |||||||||