[학생실적] 미디어커뮤니케이션학과 석사 김정수 학생 <International Journal of Human–Computer Interaction>(SSCI ) 논문 게재
- 미디어커뮤니케이션학과
- 조회수410
- 2024-03-11
미디어커뮤니케이션학과 석사과정 김정수 학생과 Louisiana State University Shreveport의 김민성 교수 및 백태현 교수가 Enhancing User Experience With a Generative AI Chatbot라는 논문을 <International Journal of Human–Computer Interaction> 학술지에 게재하였다. 김정수 학생은 "지도교수님과 학과의 지원으로 SSCI 학술지에 논문을 게재할 수 있게 돼 매우 기쁘고 감사합니다. 이번 연구 성과를 토대로 앞으로 더욱 흥미로운 연구를 이어가겠습니다. 감사합니다."라고
논문 제목 : Enhancing User Experience With a Generative AI Chatbot
학술지 : International Journal of Human–Computer Interaction [ IF= 4.7]
논문 개요: With the rapid evolution of artificial intelligence (AI), this study aims to examine the interplay among the perceived usability, perceived enjoyment, perceived responsiveness, and intention to continue using ChatGPT. Structural equation modeling (SEM) was used to investigate our proposed model. We recruited 446 ChatGPT users through an online survey conducted on the Connect platform, powered by CloudResearch. Perceived usability (B = 0.254) and enjoyment (B = 0.438) significantly influence satisfaction with ChatGPT. However, perceived responsiveness is not significantly related to perceived attachment or satisfaction. Furthermore, we established that perceived attachment (B = 0.405) and satisfaction (B = 0.447) are pivotal in shaping users’ intentions to continue using ChatGPT, providing insights into human–AI interactions. The practical implications of our findings suggest that generative AI chatbots should be crafted with a focus on enjoyable, user-centered interfaces that foster long-term user satisfaction and engagement. AI developers should design AI conversation flows and chatbot personas to optimize the user experience.
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